Emerging, rising and peaked: trend stages

How to read the stage label next to each trend.

Each trend is labelled with a stage so you can tell whether you are early or already late.

  • Emerging: attention is just starting to build. Few accounts are talking about it yet.
  • Rising: growth is accelerating and more accounts are joining in.
  • Peaked: growth has flattened or reversed. The wave is likely already crowded.

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